Using surveys proactively to create press topics
Online surveys / trend studies systematically provide you with figures, data and facts about your stakeholders. You find out what your employees think and what your customers know about you.
Up-to-date survey results are always worth being mentioned: Proactively use your surveys or trend studies in your press relations to create topics. Create occasions that cause the media to report on your company in exactly the context that you want to position yourself in: Whether it is as a "Cloud Computing" pioneer or as the "Employer of the Year". Against the backdrop of more and more companies trying to position their messages in an ever-decreasing media landscape, surveys and trend studies provide creative opportunities to access the trade and/or economic press.
What we can do for you:
COMMUNICATION Presse und PR creates topics of journalistic relevance from your survey results. We assist you with the conception of surveys and help you conduct and evaluate them as well as market them to the press. The esurvey+ software by our partner, Pentos AG, provides you with a simple and cost-effective way of carrying out web-based surveys. Find more information here.
How we implement your objectives:
Target / performance analysis
Maintenance and updates
Virtual press room
Search engine marketing
Online events, business TV
Development of online PR tools