Shaping opinions through individualised press relations
The media landscape is changing: more and more people talk, fewer and fewer people listen. The "eye of a needle" through which businesses can send out their messages continues to get smaller. However, a highly tailored approach to working with the press firmly enables you to position your business in the media, and therefore in the market. Continual exchanges with journalists help you increase the public's awareness of your company, define your individual corporate image, and build a sustainable relationship with media representatives.
What we do for you:
You benefit from our long-established contacts to key journalists who shape opinions writing for daily newspapers as well as business and industry publications. Our database holds more than 10,000 contacts from across the entire DACH region that can be individually selected according to our clients' requirements. Our interdisciplinary approach enables you to benefit from a content delivery that allows horizontal as well as vertical positioning and continually contributes to your brand building.
As your company's external press office, we create dialogues that convey your corporate identity to the outside and build/increase your company's "opinion leadership". Our comprehensive journalistic experience in all press-related disciplines ensures a high degree of acceptance among media representatives.
How we implement your objectives:
Press distribution lists
Technical papers, user reports
Trade show and event reporting
Media monitoring, topic monitoring, media resonance analysis
Editorial contacts, editorial tours
Interviews, background discussions, statements
Press conferences, fireside chats and round table discussions, journalist workshops